Camfloral — Redefining the Florist E-commerce Experience
Project Overview
Camfloral, a boutique florist with physical locations in Cambridge and London, sought to expand their business online. They needed an e-commerce solution that would capture the artisanal quality of their arrangements while providing a seamless shopping experience for customers.
The challenge was to translate the sensory experience of their physical shops—the colors, textures, and aromas of fresh flowers—into a compelling digital design, focusing on visual storytelling and user engagement.
Client
Camfloral Ltd.
Timeline
3 Months
Role
UX Designer & Shopify Developer
Year
2023
The Solution
Brand Refinement
We began with refining Camfloral's existing brand identity to work better in digital contexts. This involved subtly updating their color palette, typography, and visual language to ensure it translated well across devices while maintaining their established brand recognition.
The refined aesthetic focused on natural, earthy tones complemented by clean white space and elegant typography, meticulously chosen to enhance the visual impact of the floral photography.
Brand identity refinement for digital platforms
Custom E-commerce Experience
We designed a custom user experience that prioritized the visual presentation of floral arrangements, offering intuitive navigation and a streamlined visual flow for customer engagement.
Special attention was paid to the visual hierarchy and presentation of each arrangement, ensuring that its beauty and uniqueness were communicated effectively through design. We crafted custom visual elements for product options, card messages, and delivery preferences.
Custom Shopify theme development
Advanced Delivery System
A key design challenge was visualizing a sophisticated delivery system, including concepts for same-day deliveries, time slot selection, and special handling instructions, all presented with clarity and ease of use.
We designed intuitive interfaces for real-time delivery slot availability, geofenced delivery zones with different pricing, and automated delivery notifications, ensuring a seamless visual experience for customers.
Custom delivery system integration
Responsive mobile experience
Results
Increase in online sales within the first 6 months
Improvement in conversion rate
Increase in average order value
The redesigned Camfloral online presence has significantly enhanced their brand perception and visual appeal, attracting a wider audience. The focus on design excellence has elevated their digital storefront, particularly benefiting corporate subscription services and event floristry bookings.
"Our online presence now truly reflects the beauty and quality of our in-store experience. The attention to detail in both design and functionality has transformed our business and allowed us to reach customers we never could before."